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Top Conversion Optimization Tips to Deploy Before the Holiday Rush

That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven’t already started, right now would...

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Top 20 Conversion Optimization Tips

Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. But where do you start? What should you test? And...

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Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show, speaking at a conference, or even having a drink at a bar and someone...

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What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide

Twinkling lights. Festive parties. Warm get-togethers with families and friends. There’s a lot to love about the holidays — but gift giving isn’t always on the list. Truthfully, giving and getting...

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A Beginner’s Guide to Choosing the Right Colors for Marketing Designs

Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a...

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with DoubleClick: Matalan boosts conversion rate 28%

This post is part of the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform. As one of the...

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Superhero or Zero Digital Marketing Agencies – How Can You Tell?

Today, everyone is a digital marketing expert online. Or so it seems. The ease of publishing content on blogs, social media and even mainstream business publications has created a wave of marketing...

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The 9 Best and Worst Questions to Ask in a Marketing Automation RFP

Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat, 70% of marketers who purchase a system are either unhappy...

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Celebrating our AdSense Top Contributors at Google offices worldwide

A snapshot from the Tokyo meetup for Japanese and Korean forumsInterested in becoming an AdSense Top Contributor? Learn more about the Top Contributor program and start getting involved in the AdSense...

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The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)

If you’re anything like me (and my apologies if you are), you like lists. And, if you also happen to work in marketing, you’ve probably heard of the old AdAge Power150 list — it was a list of the top...

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